Da Yuan Print Ad

An advertisement printed in Hangzhou’s Tourism map (July 2011) promoting Da Yuan’s services and art/design portfolio reviewing event. The design is based on a famous Chinese idiom 鯉躍龍門: ‘If a carp successfully makes the jump upstream pas the Dragon’s gate, it is transformed into a powerful dragon.’ (Zen Gyotaku) This idiom is often used to encourage students to work hard to achieve success:

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Digital:

Da Yuan digital.jpgIn context:

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